Survey Shows Over A Third Of UK Creatives Illegally Use Internet Images
laryn — Mon, 12/21/2009 - 07:01
A recent survey by stock photo agency Polylooks has revealed that thirty seven per cent of UK PR, publishing and marketing professionals use images illegally. The survey conducted online in November 2009 by Deutsche Telekom’s online photo agency, questioned over 200 creative professionals on how they obtained and used images from the web.
Norbert Weber, product manager at Polylooks said:
There is still a great deal of confusion when it comes to using photos or illustrations that photographers and artists have made available for sale online. Many people who should be paying for the right to use images are not doing so due to a lack of understanding on industry rules and terminologies. Some 85 per cent of creative professionals are not familiar with the term ‘microstock.’
