With many photographers struggling to make a name for themselves, online visibility has become an indispensable professional tool. iSyndica's latest feature, called "Promotion," enables users to securely distribute their portfolio on social media and photo-sharing sites for free, thereby gaining visibility without jeopardizing the rights to their work. Initial supported sites include Flickr, Picasa, Facebook and Twitter. The feature will also be available to videomakers for seven popular video destinations, including BlipTV, Viddler, and YouTube.

Historically, image theft made professional photographers anxious about sharing their images on social media sites. And for good reason - the Stock Artists Alliance estimated in 2007 that such theft resulted in $65 million of lost revenue for the industry. iSyndica's Promotion feature addresses these concerns in a safe and easy way: distributed photographs are automatically watermarked and resized, effectively preventing their misuse.

"A year ago, I found out that several photos had been stolen from my Flickr Account. I stopped putting my images online after that," says Lauren, a professional photographer. "If you look at the case of (Icelandic Photographer) Rebekka Guoleifsdottir, it can become very distressing. Some of her images were sold on eBay by an unauthorized company. iSyndica's definitely taking the right approach and its watermark will be effective."